BigQuery: the promise of Big Data in action
Sometimes hype is just hype – and sometimes hype gets turned into reality. In the case of Big Data, at least some of the hype is undoubtedly real. Back in April 2012, Google released BigQuery, which...
View ArticleThe 4 major changes to data analysis
The promise of what is somewhat vaguely defined as “Big Data”, has many people claiming that the world will never be the same again. Trying to be slightly more down-to-earth, I would personally argue...
View ArticleWhy AdWords and Google Analytics are made for eachother
AdWords is a pretty amazing advertising product, which can drive many relevant visitors to your website. But how do these visitors behave once they’ve reached your website? And what, if anything, did...
View ArticleData intelligence: the 4 ways to analyze data
When presenting on the rather abstract subject of “data”, I often find myself discussing the 4 different ways you can analyze data. In a world of ever-increasing amounts of data, knowing how to...
View Article5 examples of AdWords data you may not have considered
AdWords contains lots of actionable data, but some of it may not be immediately obvious. In fact, different levels of the AdWords hierarchy (campaigns, ad groups, keywords) allow you to enable...
View ArticleImprove your bidding with conversion and revenue data
Bidding is one of the most important drivers of online advertising performance – and it can also be one of the most complex. Even if you restrict the topic to bidding for search advertising, the number...
View Article
More Pages to Explore .....