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BigQuery: the promise of Big Data in action

Sometimes hype is just hype – and sometimes hype gets turned into reality. In the case of Big Data, at least some of the hype is undoubtedly real. Back in April 2012, Google released BigQuery, which...

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The 4 major changes to data analysis

The promise of what is somewhat vaguely defined as “Big Data”, has many people claiming that the world will never be the same again. Trying to be slightly more down-to-earth, I would personally argue...

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Why AdWords and Google Analytics are made for eachother

AdWords is a pretty amazing advertising product, which can drive many relevant visitors to your website. But how do these visitors behave once they’ve reached your website? And what, if anything, did...

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Data intelligence: the 4 ways to analyze data

When presenting on the rather abstract subject of “data”, I often find myself discussing the 4 different ways you can analyze data. In a world of ever-increasing amounts of data, knowing how to...

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5 examples of AdWords data you may not have considered

AdWords contains lots of actionable data, but some of it may not be immediately obvious. In fact, different levels of the AdWords hierarchy (campaigns, ad groups, keywords) allow you to enable...

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Improve your bidding with conversion and revenue data

Bidding is one of the most important drivers of online advertising performance – and it can also be one of the most complex. Even if you restrict the topic to bidding for search advertising, the number...

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